He also realized the importance of brand recognition. After the turn of the century as wristwatches started to enter the mainstream (as soldiers wore watches on their wrists and the general perception changed from the earlier notion that wristwatches were strictly feminine), Wilsdorf quickly saw how he could take advantage of their emerging popularity by offering a variety of case designs: formal, sporty, casual, etc. From then on, Wilsdorf made and sold watches his own cases with movements imported from Switzerland. In cooperation with the firm of Aegler in Bienne, Switzerland, he developed and improved the small-caliber lever escapement movement, and was confident enough to stake a loan of five times the total capital of Wilsdorf & Davis in the first order. Wilsdorf always maintained a very high standard for the quality of his products, so he was continually seeking ways to improve the design of his cases and movements. In 1905 Wilsdorf relocated to London and founded Wilsdorf & Davis in association with his brother-in-law Alfred, a company which manufactured watch cases and distributed wristwatches. He saw much room for improvement in an industry dominated by traditional thinking. Leading watchmakers were convinced that the challenges involved in creating an accurate timekeeping device in such a small package were insurmountable. Wristwatches were worn only by women, and the tiny delicate movements were unreliable and imprecise. At that time the wristwatch was considered vulgar and uncouth gentlemen of the day carried pocketwatches. Just before the turn of the century young Hans moved to Geneva, and at the age of nineteen discovered the industry of watchmaking.
The Rolex brand was created by a visionary named Hans Wilsdorf, who was born in Bavaria in the year 1881. PRICE: SOLD TO TUAN OSMAN FROM PETALING JAYA RAREST!ĮXCELLENT CONDITION, KEEPING GOODTIME AND RECENTLY SERVICED STRAP/TALI: GENUINEBLACK CROCO LEATHER BAND WITH ORIGINAL ROLEX GP BUCKLEĭISCONTINUED ROLEX 18K SOLID GOLD 1601 MODEL WITH CAL.1560 MOVEMENT.
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